This client produces extremely comfortable and very stylish high fashion sneakers. They had gone through quite a few agencies for this company before coming to us. They were constantly disappointed with zero results to show for what they were investing in their marketing.
When they came to us they were on the cusp on shutting everything down. On average, they were generated less than 6 shoe sales per month.
Based on our ability to generate results with work we’ve done in other companies in their portfolio, they decided to give it one more shot with our team.
We did a thorough analysis of their business to identify the major roadblocks to generating sales. Their website was sorely lacking. It was missing multiple elements to inspire trust. It was missing product reviews from past customers. It also needed some warmth to show people like their ideal customers rocking the shoes.
They were in need in revenue, fast. We decided to move to a different platform in order to get their site up and running to generate revenue in days instead of weeks.
First and foremost we began by porting their website from WooCommerce to Shopify due to ease of use and the extensive app library in Shopify that would allow us to add functionality to their website in minutes.
Since time was of the essence we worked around the clock to get their website up and running. While this was in the works, we began implementing our Rapid Impact Testing™ framework with Facebook advertising to identify key words and phrases that their ideal customers would respond to most about their shoes.
The power of this approach is, with less than $30 to $40 in spend per messaging test. We identify the marketing messages that their target market responds to the most within hours instead of weeks. This is the key differentiator between successful and unsuccessful marketing campaigns. It’s about having a message to market match.
We always start with a beautiful header that combines the best of visual design, intriguing copywriting and a clear call to action.
Here we see concise and impactful text, written by our expert copywriters, that stays relevant to the consumers’ lives while staying true to their brand voice.
In this section, we show social proof in the form of reviews. Social proof is a proven conversion trigger, reassuring new subscribers of the legitimacy of their brand.
Here we re-enforce the welcome offer with distinct copywriting and another opportunity to buy the product.
In just 45 days, we grew revenue from $543 per month on average, to $30,945 per month on average.
$543 In Monthly Revenue
$30,945 In Monthly Revenue