Case Study

How Switching To Klaviyo Was A Game Changer For One Urban Locs Brand

The Brand

This brand produces crochet faux locs targeted towards African-ancestry women. They’re combination of lower cost materials and high quality manufacturing make them a high quality product at a great price point.

They were very concerned with both their brand’s visual representation as well as it’s voice. Nailing both the look and the tone of the brand was a top priority when looking for partners to work with.

The Context

Before connecting with our team they were using Mail Chimp as their email marketing service. With their rapid growth they quickly outgrew Mail Chimp, primarily as they were unable to setup automated flows and segment their list effectively.

  • Total Revenue $76,959
  • Email Revenue $11,266 (15%)
  • Flow Revenue $340 (0%)
  • Campaign Revenue $10,926 (14%)

With a unique strong brand voice, it was particularly important that they find a marketing partner that properly communicates on their behalf.

Objectives

  • Accurately represent their brand in both email design and copywriting
  • Migrate the clients email list and marketing operations into Klaviyo
  • Significantly increase revenue by implementing high converting flows

High Converting Flow Examples

  • Welcome Series

    This flow triggers when a visitor signs up for your email list to encourage them to make their first purchase.

  • Abandoned Cart

    This flow triggers when a customer has added items to their shopping cart and left the store page.

  • Browse Abandonment

    This flow triggers when a mailing list subscriber views products on your store to encourage them to purchase

  • Post-Purchase Series

    This flow triggers after a customer has completed a purchase to either inform them of other products or ask for a review

The Solution

List Management

We started by migrating their email list and assets from Mail Chimp to Klaviyo.

From here our team was able to intelligently segment their list to best execute a newly developed marketing strategy involving both flows and campaigns.

Flows

Our team primarily focused on the core 5 flows as they generate the most revenue. Our team implemented best case practices to have these flows be as highly converting as possible, with tremendous results

  • EN - Abandoned Cart $20,785
  • EN - Browse Abandonment $15,899
  • EN - Coupon Nurture Sequence $10,199
  • EN - Customer Winback Sequence $1,480
  • EN - After Care Sequence $1,677

The Product

  • p1

    We always start with a beautiful header that combines the best of visual design, intriguing copywriting, and clear call to action.

  • p2

    Here we see concise and impactful text, written by our expert copywriters, that stays relevant to their audience while staying true to their voice.

  • p3

    We continue with a strong harmony of both graphics and copywriting that reinforce their brand voice while offering a discount to the customer

  • p4

    To complete this email, we showcase the special offer in a beautiful graphic combined with an urgency offer and clear call to action.

  • We always start with a beautiful header that combines the best of visual design, intriguing copywriting, and clear call to action.
  • Here we see concise and impactful text, written by our expert copywriters, that stays relevant to their audience while staying true to their voice.
  • We continue with a strong harmony of both graphics and copywriting that reinforce their brand voice while offering a discount to the customer
  • To complete this email, we showcase the special offer in a beautiful graphic combined with an urgency offer and clear call to action.

The Results

Campaigns

In just 2 months, our team grew email revenue from $11,266 to over $103,000.

Total Revenue $235,821
Total Revenue $235,821
Total Revenue $235,821
Total Revenue $235,821

To get scheduled for your Rapid Scaling Session to see how we can implement systems like this in your business, click Get My Session below.

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