This brand produces crochet faux locs targeted towards African-ancestry women. They’re combination of lower cost materials and high quality manufacturing make them a high quality product at a great price point.
They were very concerned with both their brand’s visual representation as well as it’s voice. Nailing both the look and the tone of the brand was a top priority when looking for partners to work with.
Before connecting with our team they were using Mail Chimp as their email marketing service. With their rapid growth they quickly outgrew Mail Chimp, primarily as they were unable to setup automated flows and segment their list effectively.
With a unique strong brand voice, it was particularly important that they find a marketing partner that properly communicates on their behalf.
We started by migrating their email list and assets from Mail Chimp to Klaviyo.
From here our team was able to intelligently segment their list to best execute a newly developed marketing strategy involving both flows and campaigns.
Our team primarily focused on the core 5 flows as they generate the most revenue. Our team implemented best case practices to have these flows be as highly converting as possible, with tremendous results
We always start with a beautiful header that combines the best of visual design, intriguing copywriting, and clear call to action.
Here we see concise and impactful text, written by our expert copywriters, that stays relevant to their audience while staying true to their voice.
We continue with a strong harmony of both graphics and copywriting that reinforce their brand voice while offering a discount to the customer
To complete this email, we showcase the special offer in a beautiful graphic combined with an urgency offer and clear call to action.
In just 2 months, our team grew email revenue from $11,266 to over $103,000.